The culture of urgency.

ou start your day with a plan.

And you get an email asking for something, so you respond to it. Then you get a message asking about your services or products, so you respond to that. Then there's another email.

You have an idea that sounds great so you start working on that. Then you realize you forgot to do something last week so you drop everything and do that.

You go back to your to-do list but you start to feel overwhelmed and find yourself scrolling on Instagram, just for inspiration you know, to see what other people are doing. Or so you tell yourself…

45 min later, you try to refocus but then start thinking about what your plan is for dinner, and are you going to try doing that workout you promised you'd squeeze in?

Suddenly it's the end of the day and you've rushed around feeling busy but got nothing done.

Sound familiar?

In my experience, the number one thing that causes small businesses to flop isn't a lack of talent or ideas or hard work... it's that business owners feel lost and are reactive to the Culture of Urgency.

Everything feels important and urgent so they rush around trying to do everything at once, which often means they end up putting HUGE amounts of time and effort into things that don't create the impact they are hoping for and then give up because they feel like they've failed or they crash and burn.

I challenge you to look at what you have planned for this week and ask yourself;

"If I could only do three things... what three would create the greatest impact in my business?"

Then see if those things fit into the three vital categories of action:

Income producing - things that literally result in money being paid to you.

Business building - things that increase people's awareness of your business.

Back end - things that make delivery of your service or product possible.

And if it doesn't fall into any of those three... consider dropping it.

Radical I know!! And a bit scary! But I can promise you that so much of what we think we have to do, isn't actually as important as we believe it is.